New registrations of Tesla cars rose in several European markets in May, continuing recovery in the US electric vehicle (EV) maker’s European sales.
Tesla registrations, a proxy for sales, increased year-on-year by 655% to 5,446 vehicles in France and 29% in Norway, to 3,345 vehicles, figures from Norwegian compiler OFV and French car body PFA showed on Monday.
Data from bilstatistik.dk, Anfac, Acap and Mobility Sweden showed growth also came from smaller markets, with:
- a 136% rise from last year to 1,750 vehicles in Denmark;
- 113% to 1,690 vehicles in Spain;
- 349% to 1,463 vehicles in Portugal; and
- 71% to 858 vehicles in Sweden,
Tesla’s sales in Italy fell by 23.5% from last year to 654 vehicles but rose more than 15% in the first five months of the year from 2025.
Registrations of electrified vehicles in Europe rose about 21% in April from the previous year, making up more than two-thirds of total registrations, driven by policy support, subsidies and higher fuel costs pushing buyers towards lower-emission cars, data from European auto lobby ACEA showed.
While Tesla’s market share erodes, its sales are being boosted by significant overall growth of the battery electric car market, particularly driven by accelerating adoption in Scandinavia and a catch-up effect in lagging markets such as Spain, said Rico Luman, senior economist at ING Research.
The Tesla data confirms an increasingly aggressive stance in the core EV market, supported by its pricing strategy and superior manufacturing capabilities, TP Icap Midcap analyst Julien Thomas said.
“The Model Y, in particular, is capturing significant demand in the SUV segment, offering a good balance between price and range, at a time when price elasticity remains high,” he added.
Britain and Germany, Europe’s largest car markets, are set to report monthly registrations later in the week.
Tesla, the world’s most valuable carmaker by market capitalisation, lost almost half of its European market share in 2025 due to a combination of growing competition, especially from Chinese brands, its lack of new models, and a reaction to CEO Elon Musk‘s political stance.
Reuters
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