Electric and hybrid vehicles aren’t winning over US motorists: study

31 May 2024 - 08:32 By Reuters
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Only one-fifth of people surveyed said they would purchase an EV over a combustion-powered vehicle or hybrid vehicle.
Only one-fifth of people surveyed said they would purchase an EV over a combustion-powered vehicle or hybrid vehicle.
Image: Justin Sullivan/Getty Images

Americans continue to prefer to buy a standard combustion vehicle over a hybrid or an electric vehicle even with the same price and features, a KPMG study found on Thursday.

Only one-fifth of people surveyed said they would purchase an EV over a combustion-powered vehicle or hybrid vehicle.

The show of preference comes amid a global slowdown in demand for electric vehicles, resulting in global carmakers such as Ford, General Motors and Mercedes rethinking their EV plans.

The study shows a gap in expectations between US consumers and auto industry executives for EV charging times during road trips.

The study found 60% of US consumers want charging in 20 minutes or less compared with 41% who are willing to wait longer according to auto executives.

The study also found fewer consumers are likely to pay for self-driving features and entertainment compared to safety, Wifi and charging locator.

KPMG's American Perspectives Survey includes auto insights as part of a broader KPMG cross-industry survey of 1,100 US adults nationwide on the economy and changing consumer preferences.


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